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Why Is Search Engine Optimization Important For A Business?

You may have heard the term SEO. It is very popular nowadays. SEO stands for search engine optimization. SEO is a technique in which the optimization of a website or landing page is done for Google’s search result.

SEO is used to rank your site higher in search engine result. Whenever you search for anything on Google, a set of search results appears on your screen. If you want your website to rank higher for that particular search, SEO technique is used.When a search is made, people usually go for the top three results which are known as the golden triangle. So, it’s very important for your website to be a good position in the search result page.


Image Source: Google

Now you may have a question in your mind that how you are going to rank your site higher for a particular set of result?

So, the answer is here Google search engine uses an algorithm on the basis of which it shows search results when a person types a specific keyword. A keyword is the word that internet users type when they are looking for any product and services.


Image Source: Google

For example, if a user types ‘best SEO company in Arizona’, then the search engine will show the best possible results which it thinks will satisfy the user’s need. You can visit  to find ways in which you can rank your website at a good position on the search engine result page so that more people can visit your website.

There are many techniques which SEO companies follow to rank your site in a good position. One of them is selecting the right keyword by using Google’s keyword planner.

Keyword planner will tell your monthly search of that particular keywords or phrases. This is the best way to find what kind of keywords internet users are using when they are looking for a particular product or service.

To get more information about SEO click here.